34% market share within 5 years
To enter the window seals market in Brazil. Window seals are a commodity product in the window industry.
To become the market leader ahead of local competitors.
To supply the best possible quality meeting market requirements.
Ensure lead-time reliability through a local inventory.
Set up a professional, proactive telemarketing customer service and assure brand recognition.
- 5% market share in first full operation year (2006). 16% three years later, rising to 34% in 2011.