Cost control leads to 15.1% EBIT
Set up a low-cost local subsidiary in Brazil.
To become operational quickly with highly flexible, cost-effective services.
To keep tight control of marketing strategy and operational costs.
Use of a SIMPLES- Microempresa or Empresa de Pequeno Porte construction to protect against risk of low initial income.
Where possible sub-contract services such as logistics, customs clearing, HR and accounting.
- Break-even after 3 years (2009) and 15.1% EBIT in 2011.