34% market share within 5 years
Client challenge
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To enter the window seals market in Brazil. Window seals are a commodity product in the window industry.
Ambition
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To become the market leader ahead of local competitors.
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To supply the best possible quality meeting market requirements.
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Ensure lead-time reliability through a local inventory.
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Set up a professional, proactive telemarketing customer service and assure brand recognition.
Results
- 5% market share in first full operation year (2006). 16% three years later, rising to 34% in 2011.